Corporations lived in monotone. Things changed. Grey was no longer the only colour. The corporate world discovered funkiness.When Funky Business first appeared in 2000, it was a call to arms, a wake-up call for anesthetised corporate senses. The world surrendered.
To date, Funky Business has been published in 33 languages making it one of the most sold business books ever.
The book’s sequel, Karaoke Capitalism, carried on the funky riff and was also an international bestseller.
Now comes a completely updated and reinvigorated classic edition of the original bestseller: Funky Business Forever. Kjell A Nordström and Jonas Ridderstråle have gone back to the original and intellectually remastered it. Play loud! Funky Business Forever can be played at higher volumes while still retaining clarity of funkiness.
Funky Forever contains a myriad of new examples gathered by Kjell and Jonas in their worldwide foraging for the true meaning of funk. Any hints of greyness have been removed.
The world is different but we are forever funky; funky forever.